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“三只松鼠”IPO,谁在分享资本盛宴?

来源: 南方日报网络版     时间: 2019年09月17日 08:35:03
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(“三)(只)(松)(鼠)(”背)(后)(的)(李)(丰)(
有)(人)(戏)(称)(这)(是)(一)(个)(拼)(爹)(的)(时)(代)(,“三)(只)(松)(鼠)(”除)(了)(创)(造)(过)(网)(络)(坚)(果)(子)(品)(牌)(“壳)(壳)(果)(”电)(商)(神)(话)(的)(“松)(鼠)(老)(爹)(”的)(章)(燎)(源)(以)(外)(,其)(背)(后)(还)(有)(一)(个)(重)(要)(人)(物)(—李)(丰)(。
李)(丰)(,前)(IDG资)(本)(合)(伙)(人)(,峰)(瑞)(资)(本)(创)(始)(人)(。在)(IDG期)(间)(除)(了)(“三)(只)(松)(鼠)(”以)(外)(,李)(丰)(曾)(主)(导)(投)(资)(了)(宜)(信)(、Bilibili、猪)(八)(戒)(等)(一)(系)(列)(优)(秀)(创)(业)(公)(司)(。而)(后)(于)(2015年)(,与)(同)(样)(在)(IDG担)(任)(合)(伙)(人)(的)(林)(中)(华)(带)(领)(一)(起)(创)(业)(,成)(立)(峰)(瑞)(资)(本)(。
回)(看)(“三)(只)(松)(鼠)(”的)(融)(资)(日)(记)(,不)(难)(发)(现)(李)(丰)(的)(身)(影)(。“三)(只)(松)(鼠)(股)(份)(有)(限)(公)(司)(”于)(2012年)(2月)(注)(册)(成)(立)(,时)(任)(IDG资)(本)(合)(伙)(人)(的)(李)(丰)(主)(导)(了)(IDG资)(本)(对)(其)(同)(年)(4月)(的)(150万)(美)(元)(投)(资)(。前)(后)(短)(短)(两)(个)(月)(,“三)(只)(松)(鼠)(”的)(A轮)(资)(金)(归)(功)(于)(李)(丰)(。此)(后)(,“三)(只)(松)(鼠)(”的)(每)(一)(轮)(融)(资)(都)(有)(李)(丰)(的)(影)(子)(。2013年)(7月)(,三)(只)(松)(鼠)(获)(B轮)(600万)(美)(元)(,领)(投)(方)(为)(今)(日)(资)(本)(,IDG资)(本)(跟)(投)(;2014年)(,今)(日)(资)(本)(和)(IDG资)(本)(对)(“三)(只)(松)(鼠)(”C轮)(投)(资)(1.2亿)(元)(;2015年)(9月)(再)(获)(得)(峰)(瑞)(资)(本)(3亿)(元)(的)(第)(四)(轮)(融)(,峰)(瑞)(资)(本)(的)(创)(始)(合)(伙)(人)(就)(是)(刚)(刚)(离)(职)(IDG创)(业)(的)(李)(丰)(。
对)(于)(峰)(瑞)(资)(本)(投)(资)(“三)(只)(松)(鼠)(”,流)(传)(较)(广)(的)(说)(法)(是)(:峰)(瑞)(资)(本)(成)(立)(第)(5天)(,李)(丰)(给)(“三)(只)(松)(鼠)(”创)(始)(人)(兼)(CEO章)(燎)(原)(打)(了)(电)(话)(,“我)(出)(来)(创)(业)(了)(,新)(成)(立)(一)(个)(基)(金)(,我)(给)(你)(投)(点)(钱)(吧)(。”“可)(以)(,那)(你)(给)(我)(投)(一)(个)(亿)(吧)(。”章)(燎)(源)(说)(。2015年)(9月)(16日)(,“三)(只)(松)(鼠)(”宣)(布)(获)(得)(总)(金)(额)(达)(3亿)(元)(人)(民)(币)(的)(第)(4轮)(融)(资)(,投)(资)(方)(为)(峰)(瑞)(基)(金)(,资)(金)(于)(9月)(15日)(全)(部)(到)(账)(。在)(融)(资)(发)(布)(会)(上)(,章)(燎)(原)(半)(开)(玩)(笑)(地)(表)(示)(,“这)(笔)(投)(资)(我)(本)(来)(不)(想)(要)(的)(,但)(是)(我)(要)(支)(持)(李)(丰)(创)(业)(嘛)(。”凭)(借)(产)(业)(和)(资)(本)(的)(默)(契)(配)(合)(,在)(D轮)(中)(“三)(只)(松)(鼠)(”已)(经)(成)(长)(为)(估)(值)(约)(为)(40亿)(元)(的)(明)(星)(企)(业)(。
野)(马)(财)(经)((微)(信)(公)(号)(:ymcj8686)4月)(27日)(与)(峰)(瑞)(资)(本)(联)(系)(询)(问)(对)(方)(投)(资)(逻)(辑)(,对)(方)(表)(示)(,由)(于)(“三)(只)(松)(鼠)(”刚)(刚)(提)(交)(IPO申)(请)(,峰)(瑞)(资)(本)(作)(为)(股)(东)(目)(前)(处)(于)(缄)(默)(期)(,无)(法)(回)(复)(。
通)(过)(对)(比)(对)(工)(商)(信)(息)(,“三)(只)(松)(鼠)(”预)(披)(露)(的)(招)(股)(书)(中)(其)(他)(重)(要)(股)(东)(中)(的)(“自)(友)(投)(资)(”即)(为)(峰)(瑞)(资)(本)(。“自)(友)(投)(资)(”全)(称)(上)(海)(自)(友)(投)(资)(管)(理)(有)(限)(公)(司)(,成)(立)(于)(2015年)(7月)(1日)(,注)(册)(地)(为)(上)(海)(市)(嘉)(定)(区)(南)(翔)(镇)(银)(翔)(路)(515号)(2339室)(,董)(事)(长)(及)(法)(定)(代)(表)(人)(为)(李)(丰)(。从)(时)(间)(上)(看)(,自)(友)(投)(资)(对)(“三)(只)(松)(鼠)(”的)(投)(资)(确)(实)(发)(生)(在)(公)(司)(成)(立)(不)(久)(,可)(以)(看)(出)(二)(人)(合)(作)(的)(诚)(意)(和)(彼)(此)(的)(信)(任)(并)(非)(一)(般)(。
招)(股)(书)(披)(露)(,“三)(只)(松)(鼠)(”2014年)(、2015年)(、2016年)(的)(营)(业)(收)(入)(分)(别)(为)(9.24亿)(、20.43亿)(、44.23亿)(,增)(长)(率)(均)(超)(过)(100%,2016年)(归)(属)(母)(公)(司)(股)(东)(的)(净)(利)(润)(为)(2.37亿)(元)(。
蛋)(糕)(做)(的)(多)(大)(,要)(看)(糕)(点)(师)(傅)(的)(本)(事)(。“三)(只)(松)(鼠)(”的)(在)(公)(司)(未)(来)(三)(年)(的)(战)(略)(规)(划)(中)(明)(确)(,公)(司)(正)(在)(打)(造)(“电)(商)(渠)(道)(+无)(线)(自)(营)(APP+线)(下)(体)(验)(店)(+城)(市)(仓)(储)(”的)(全)(渠)(道)(营)(销)(模)(式)(,推)(进)(品)(牌)(综)(合)(化)(、娱)(乐)(化)(战)(略)(。仔)(细)(盘)(点)(“松)(鼠)(老)(爹)(”章)(燎)(源)(的)(旗)(下)(公)(司)(,可)(以)(发)(现)(以)(“三)(只)(松)(鼠)(”为)(核)(心)(IP的)(产)(业)(链)(已)(经)(初)(具)(规)(模)(。从)(资)(本)(端)(的)(松)(果)(投)(资)(到)(下)(游)(的)(产)(业)(链)(松)(鼠)(小)(镇)(,松)(鼠)(萌)(工)(场)(、松)(鼠)(娱)(乐)(,“松)(鼠)(老)(爹)(”都)(已)(经)(抢)(滩)(注)(册)(公)(司)(。
不)(能)(忽)(视)(的)(隐)(忧)(
对)(于)(三)(只)(松)(鼠)(上)(市)(,中)(国)(电)(子)(商)(务)(研)(究)(中)(心)(主)(任)(曹)(磊)(认)(为)(其)(存)(在)(七)(大)(隐)(忧)(:产)(品)(同)(质)(化)(、行)(业)(低)(价)(恶)(性)(竞)(争)(、对)(单)(一)(天)(猫)(渠)(道)(的)(严)(重)(依)(赖)(性)(、电)(商)(流)(量)(“红)(利)(期)(”结)(束)(、衍)(生)(产)(品)(IP打)(造)(巨)(大)(投)(入)(与)(产)(出)(的)(不)(确)(定)(性)(、公)(司)(战)(略)(可)(能)(存)(在)(不)(符)(自)(身)(实)(力)(的)(冒)(进)(风)(险)(、突)(发)(性)(食)(品)(安)(全)(隐)(忧)(引)(发)(的)(公)(众)(信)(任)(度)(危)(机)(与)(恐)(慌)(七)(大)(隐)(忧)(。
招)(股)(书)(显)(示)(,三)(只)(松)(鼠)(在)(2016年)(7月)(-2017年)(2月)(期)(间)(连)(被)(14名)(消)(费)(者)(起)(诉)(至)(法)(院)(,要)(求)(退)(款)(并)(3-10倍)(赔)(偿)(,主)(要)(纠)(纷)(为)(产)(品)(不)(符)(合)(食)(品)(安)(全)(国)(家)(标)(准)(、违)(法)(广)(告)(法)(等)(,整)(体)(索)(赔)(金)(额)(达)(到)(216万)(元)(左)(右)(。
例)(如)(,2016年)(7月)(,柯)(某)(以)(松)(鼠)(小)(贱)(香)(辣)(卤)(藕)(保)(质)(期)(标)(注)(与)(食)(品)(安)(全)(标)(准)(不)(符)(为)(由)(,将)(三)(只)(松)(鼠)(起)(诉)(至)(法)(院)(,要)(求)(退)(还)(货)(款)(5.5万)(元)(,并)(10倍)(赔)(偿)(55万)(元)(;2016年)(11月)(,马)(某)(以)(和)(田)(骏)(枣)(总)(含)(糖)(量)(未)(达)(到)(一)(等)(品)(要)(求)(,不)(符)(合)(食)(品)(安)(全)(标)(准)(为)(由)(,起)(诉)(三)(只)(松)(鼠)(要)(求)(退)(款)(4503元)(并)(3倍)(赔)(偿)(1.35万)(元)(……
2016年)(5月)(,三)(只)(松)(鼠)(还)(因)(在)(食)(品)(中)(添)(加)(药)(品)(莲)(子)(芯)(、用)(非)(食)(品)(原)(料)(玫)(瑰)(果)(生)(产)(食)(品)(等)(,被)(芜)(湖)(市)(食)(药)(监)(部)(门)(处)(以)(5.63万)(元)(的)(行)(政)(罚)(款)(。目)(前)(,上)(述)(案)(件)(正)(在)(审)(理)(之)(中)(。
对)(此)(,野)(马)(财)(经)((微)(信)(公)(号)(:ymcj8686)与)(“三)(只)(松)(鼠)(”求)(证)(其)(融)(资)(过)(程)(,了)(解)(其)(对)(于)(曹)(磊)(提)(出)(的)(七)(大)(隐)(忧)(采)(取)(的)(措)(施)(,截)(止)(发)(稿)(尚)(未)(得)(到)(回)(应)(。
以)(上)(,“三)(只)(松)(鼠)(”的)(资)(本)(盛)(宴)(即)(将)(开)(始)(,未)(来)(走)(势)(值)(得)(关)(注)(。
4月)(5日)(-30日)(期)(间)(,在)(“野)(马)(财)(经)(”微)(信)(公)(众)(号)(第)(一)(条)(文)(章)(文)(末)(留)(言)(评)(论)(,即)(有)(机)(会)(获)(得)(一)(份)(随)(机)(现)(金)(红)(包)(;了)(解)(具)(体)(规)(则)(详)(情)(,请)(在)(“野)(马)(财)(经)(”微)(信)(后)(台)(回)(复)(:评)(论)(。还)(在)(等)(什)(么)(?赶)(紧)(来)(发)(表)(评)(论)(并)(领)(红)(包)(吧)(!返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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